Sound Familiar?
AI is changing the field, but no one gave us a manual on what to do.
You're not alone. Many marketing and comms pros feel overwhelmed by the speed of AI tools and don't know how to apply them in their everyday work. Worst of all, most of us are doing this alone, between deadlines or job hunting.
Learning alone
You're teaching yourself between deadlines, with nobody to ask when you get stuck. That's the hardest possible way to learn this.
Feeling overwhelmed
Claude, Gemini, Midjourney, and three new ones since Tuesday. No one person alone can keep up, but as a community we can.
Webinar fatigue
Another person telling you AI is the future or selling you on the newest AI tool. Learning this stuff should be fun, and it can be!
Pressure to already know
Everyone talks like you should be an expert by now, but nobody actually taught you.
No place to practice
Skills come from practice, and practice needs a place. Somewhere low-pressure, with people who get your work.
The master classes
Come watch us build. Then build your own.
Sessions come in two parts. Build With Us, where you can watch a real workflow get built live, messy parts included. In Practice, frameworks and case studies you can put to work right away, like an AI policy for a team of one.
What's Inside
Every month takes on one thing. A workflow, a skill, a piece of the job that changed. You leave having actually done it, not having heard about it. Here's everything included:
Live trainings
Some months a real system gets built on screen, other months it's a playbook, a framework, or a shift in the job that's worth an hour of understanding.
Direct Access
Weekly clinics to get your questions answered and to get you going.
Guest Speakers
People doing AI work are brought in when they have something the membership can learn from.
Monthly Challenges
One concrete thing to make so you leave every month with something you built instead of something you read.
A Practice Space
A private area for people building with AI and doing the same job you do. A prompt worth stealing on Mondays. Show-your-work Wednesdays. Wins and fails on Fridays.
The Vault
Every session is recorded and kept. Plus a searchable library for more tools and resources.
What changes for you
You'll actually build things. Which is kinda the whole point.
You don't need to be technical. You need to be curious and a little bit scrappy. Sessions start from the work, never the tool.
Problem:
You're figuring out AI alone
Solution:
A live master class every month, built around a real marketing and comms problem.
Result:
A way of doing it that fits your work, plus a coach and a community for when you try it yourself.
Problem:
You get stuck and stay stuck
Solution:
Bring your question to office hours and get the answer live.
Result:
You ge unstuck fast, because you get an answer to your question.
Problem:
Tips and hacks pile up, but skills don't
Solution:
One challenge a month, sized for a lunch break, with peers in the program doing it too.
Result:
Something new built every month, with your name on it.
A month inside
One core theme per month, one week at a time.
The program is divided into 5 modules. Each module builds on the previous one and concludes with a practical exercise or checklist – so you always know what to do next and how to measure your progress.
Week 1 – Learn
Week 2 – Start
Week 3 – Build
Week 4 – Show
Every day in between
Your time
Built for having a life that doesn't revolve around AI.
The master class is the biggest part of each month, but those are also recorded. If you have a busy month, come to the master class and skim the recaps. That's one hour, and you'll still keep up. Fully in? An hour a week plus a challenge, and you'll have something new built every single month.
$0
Free through December 2026. No payment required to join today!
In 2027 this becomes a paid program. Founding members lock in the founding rate.
Who it's for
If you do marketing or comms, this is for you
Freelancers and solopreneurs. Solo marketers and small teams. Agency folks and in-house leads. Founders/CEOs who handle marketing or communications. Between roles? This might be the smartest place for you to learn and grow.
Wherever you are with AI, you start from there.
Only used ChatGPT for personal projects? Fine. Dabbled with Claude and stalled out? That's a lot of us. You don't need a title, a team, or a budget. Curious and a little bit scrappy is plenty.
New to marketing or comms?
You'll learn the craft and the tools side by side. "I don't get it" counts as a contribution here.
Already a power user?
Come anyway. You'll steal new workflows, and we could use your show-and-tells.
Meet Leah
Leah Dergachev
Hi 👋 I'm Leah. I teach workshops and trainings that help marketing and comms teams use AI, and I advise companies building AI-native teams on what skills matter. So I sit in both rooms where I hear what leaders are asking of their teams, and I see how many of us are still figuring out where to start. It's clear that AI isn't a phase. It's becoming part of how this job works. I want you to feel confident using it, and just as clear on when not to. That's why I built this practice space.
How the program works
From one marketing and comms pro to another
Every session starts with a real problem from marketing and comms work. And because Leah advises the companies doing the hiring, you're practicing the skills employers are actually asking for.
FAQ
You probably have questions
We've got answers for you.
Q1: Is it really free?
Q2: What happens in 2027?
Q3: Do I need to be good at AI already?
Q4: How do office hours work?
Q5: How much time does it take?
Q6: Do I need to be part of The Marcomm Grind to join the AI Practice?
Founding Members
Ready to feel confident using AI in your work?
For our founding members, everything is free through December 2026. In 2027, The AI Practice becomes a paid program. Founding members will get a discounted rate and keep a founding rate for as long as they stay.
$0
No credit card. No catch.
Part of The Marcomm Grind community, free to join
Learn more at themarcommgrind.com
